Privacy Policy

FBL Financial Group, Inc. and its subsidiaries and affiliates (collectively “FBL”) understand that Visitors to this Website are concerned about the privacy of information. The following summarizes our online privacy policies with respect to information that we collect through our Websites about individuals who use or visit the Websites.

Our Privacy Principles

Online Information Collection

When an individual consumer visits this Website ("Visitors"), we may collect certain kinds of anonymous and personally identifiable information. The information we collect will vary depending upon the function the Visitor selects and the information the Visitor provides. We collect, use, and share information we need to conduct our business, to advise you of our products and services, and to provide you with customer service. We may collect and maintain several types of customer information needed for these purposes, as identified below.

Safeguarding of Customer Information

FBL understands the importance of appropriately safeguarding the personally identifiable information we obtain in the course of business operations. In order to ensure the safety of customer information, we continually:

Children's Online Privacy Protection

FBL’s Websites are not directed toward children. We do not knowingly collect or post information from children under the age of 13. You can learn more about children's privacy and the Children's Online Privacy Protection Act (COPPA) at the Federal Trade Commission's website.

Visitor Data Collected on this Website


We want to make you aware of how we use “cookies” to enhance your experience when visiting FBL Websites. “Cookies” are files we place in your computer’s browser to store your FBL Website preferences. We use “cookies” and other technologies to help us track visits to our Website and to find out how visitors use our site. We routinely gather information regarding our Website’s activity using pixels, or transparent GIF files to help manage our online advertising. This information may be used to manage and customize our Website’s content, layout, and services in order to improve our site and enhance our service to you. The information that we collect and share is anonymous and not personally identifiable. It does not contain a Visitor’s name, address, telephone number or e-mail address. These files enable our ad management partner to recognize a unique cookie on your Web browser, which in turn, enables us to learn which advertisements bring users to our Websites. The cookies are placed by us or by another advertiser who works with our ad management partner. Additionally, when you access our Websites, we may monitor your geolocation so that we may tailor the content displayed on the Website to your location.

Online Ads

Using “cookies” allows FBL to manage our online advertising. We use third party online advertising companies to provide ads on Websites where we advertise. Some of these sites may use “cookies” and other technologies. This technology will transmit non-personally identifiable information about you to us or our service providers. We use this information to analyze our marketing efforts and track browser visits to our Websites. For more information about marketing “cookies”, go to:

Information You Provide

Through voluntary responses on FBL’s Websites and e-mail links found on our sites, we collect various personal information from visitors. We collect the e-mail addresses of Visitors to our Websites when Visitors provide them, we collect the e-mail addresses of those who communicate with us via e-mail, and information volunteered by the Visitor, such as survey information, contact information and/or site registrations. Please note we do not automatically collect email addresses from our Website visitors. Visitors may be surveyed for feedback concerning their Website visit.

If you supply us with your e-mail address on, you may receive periodic messages from us with information on new products and services or upcoming events. If you prefer not to receive periodic messages with information on new products and services or upcoming events, please select “No” when responding to the question asking whether you wish to receive emailed communications from us when completing your site registration.
The following are examples of categories of personally identifiable information that Visitors may voluntarily provide and which we may collect:

Do-Not-Call Requests

FBL complies with all Federal regulations related to Do-Not-Call or Do-Not-E-mail requests by customers. We will not call customers for the purpose of product sales who have placed their number on the National Do-Not-Call list or who have specifically asked to be added to our company-specific Do-Not-Call or Do-Not-E-mail lists, which are maintained separately from the National Do-Not-Call list. We retain the right to contact any customer for service-related issues.

Use of Information

Unless prohibited by law, we may use and share information we collect about Visitors with other member companies of FBL or unaffiliated third parties for a variety of purposes. For more information, please review our customer Privacy Notice.

Changes to our Online Privacy Policy

FBL may make changes to our online privacy policies occasionally. We recommend that Visitors to our Websites review our online privacy policies from time to time to learn of new privacy practices and changes to our policies.

Links to Other Sites

The online privacy policies of FBL apply only to our Websites and our producer Websites that link to this privacy policy. Websites operated by non-FBL related entities may link to and from our Website and may have different privacy policies from the ones described here. Visitors should read the privacy statements of other Websites they visit for information regarding their specific privacy practices.

Effective: January 15, 2013

Last Updated: January 15, 2013

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